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Click Forensics Launches Trademark Abuse Reporting

Click Forensics has introduced a new feature for its advertisers, which allows them to identify, and track organizations that unlawfully use trademarked names for search marketing campaigns.

The new feature produces updated reports on possible trademark abusers who use well-know brand names to generate Pay Per Click (PPC) traffic. Companies can use the new feature to take action to protect intellectual property and their own search marketing investments.

Trademark infringement in PPC is a growing problem on content networks and major search engines such as Google, Yahoo! And MSN. Perpetrators regularly register domains containing well-known brand names and then display ads on them to generate traffic and PPC ad revenue. Internet users often see the results when mistyping a Web site URL and then find themselves on a different Web site with lots of ads and pop-ups.

The Trademark Use report works by flagging registered domains using trademarked names. Similar to a spam filter, Click Forensics for Advertisers generates regular updates on new sites committing click fraud, trademark infringement or those sending bad traffic to clients and members.

“The impact of trademark infringement in search advertising goes beyond consumer annoyance,” said Paul Pellman, CEO of Click Forensics.

“It’s affecting the advertising budgets of major brands as they’re forced to spend more money to get the high-quality search traffic that is rightly theirs. We’re helping to change that by giving brands a tool they can use to fight back.”

The original source for this post came from an article Mike Sachoff of Web Pro News wrote on 10/9/2008.

Tags: Advertising, Cybersquatting, Internet Marketing, Internet Search Sites, Internet Selling, Search Engine Optimization, Trademarks, domain names, known news, known.com by known.com
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It Started With a Death Threat
and Ended With a Letter from John Reese about V.R.E.

A note from Phil Craig reads:
As I was heading home from the office I received the call that would change my life forever.

It was Thursday the 16th of June, 2001, a beautiful day outside, and I had the top down… looking forward to the ride home.

These next few minutes… they will be burned into my mind for the rest of my life. Just as I was about to pull onto highway 404, my cell phone rang.

“Phil”, he said. “Yes, this is Phil, who’s this?” “I’m the guy that’s going to make your wife a widow Phil. You’re a dead man.”… click.

Freaked out, I tried calling the number back, but I just got a busy signal. My mind was racing a thousand miles a minute and I had to pull over to collect myself.

Whoever just called me had threatened my life.

Needless to say, Phil took the advice of a friend in the law enforcement field and bought a gun and “got out of town” for three years.

When he returned to California he was faced with having to find a job and he began the process of rebuilding his life “state-side.”

He was just about to give up in his quest for finding some way to make money on the internet when he received an email from Internet Marketing expert John Reese explaining the concept of V.R.E., or Virtual Real Estate. In the world of Internet Marketing, according to John, the way to increase traffic from the search engines is to own more of the internet - to have more sites and web pages on the internet.

One of the major platforms of John Reese’s internet marketing programs is Traffic = Money.

One Thing Phil Learned is That
The Domain Industry is a Billion Dollar Industry.

More of Phil’s story…

So, as you can imagine, once I stumbled into this secretive industry I became like a kid in a candy store, researching and buying domains in blocks of 10 or 20 at a time. And I was monetizing them with Google AdSense and then selling them for hefty profits.

I couldn’t get enough. In just 6 months I had become an expert at monetizing my VRE and was making $5000 per month, every month, and I was only spending a couple hours a day to do it.

But it was the thrill of the hunt, the thrill of watching my VRE empire grow daily, and the thrill that I was going to turn this into a million dollar enterprise. To say that I was excited is a massive understatement.

I knew there was so much to this VRE… with millions of people flocking to the Internet, just like in real world Real Estate, “property values” would continue to rise.

In ways that would allow me to quickly turn tiny investments into profits like this one…

Click Here to Read More of Phil Craig’s story and what he did in the Domain Industry with what he learned from John Reese about V.R.E.

Tags: Internet Marketing, Internet Review Sites, Internet Selling, It's All About the Words, Search Engine Optimization, domain names, known.com by known.com
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