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How People Get Rich From Internet Domain Names by David Kesmodel
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The Domain Game

How People Get Rich From Internet Domain Names

by David Kesmodel

The Domain Game How People Get Rich From Internet Domain Names by David Kesmodel Click Here to Order The Domain Game

A new book about domain name buying and selling has just been released and the entire domain name industry is abuzz with activity and stories.

'Almost everyone has heard a tale of someone getting rich by selling an Internet domain name for a staggering price. But few understand the secretive world of domain investing, a game that a growing number of people are playing around the globe.'

Learn about the exploits of leading domain investors and how this mysterious market works.

Frank Schilling began buying domain names in the fall of 2002. He was 32 years old and had just moved his family to the Cayman Islands when he made a rather bizarre decision. He took all of his family's life savings, about $200,000, and invested it in thousands of Internet domain names.

You can imagine how this impacted his wife. She was so alarmed by what her husband was doing she called her in-laws to warn them that there seemed to be something wrong with her normally financially-conservative husband.

Now mind you, this was at the time immediately following the dot-com bust. Thousands of domain names, the real estate of the New Economy, were expiring. Many companies and individuals just let the names expire rather than pay the $35 renewal fee.

And guess who was waiting to scoop up all that internet real estate? Frank Schilling. He managed to buy over 250,000 prime generic internet domain names during his two-year domain buying binge.

He believed that generic and easy-to-remember domain names would be in demand once the internet economy rebounded from the dot-com bust.

Schilling also recognized with a small handful of other domain-name investors that a new internet business model was starting to catch fire. Yes, you've seen examples of this on every website you visit. Pay-per-click advertising. Under this business model an advertiser only paid for an ad when a web site user clicked on an ad and landed on a marketer's web site.

The rest is, as they say, internet history. Within a few years Google came on the scene and began successfully leveraging the pay-per-click advertising market. Schilling partnered with Google and Yahoo and others that let domain owners display small text ads on their sites and receive a portion of the pay-per-click advertising revenue.

Most of Schillling's web sites were developed with little to no content with the exception of pay-per-click ads. Internet users would find his websites by typing the 'generic-topic' web site address directly into their web browser's URL bar, completely bypassing the search engines in the quest for information. The user was presented with a web page brimming with keyword- and content-matched text ads and links to more sources of information.

Overnight an entirely new industry was born and new businesses developed catering to the domain name industry.

In 2004, after only two years of domain investing, Schilling's revenue topped $10 million dollars - and ninety-percent of that $10 million dollars was profit. By 2006 his revenue and profit more than doubled.

I learned about this new book when I was evaluating my own portfolio of domain names and was trying to make the decision about whether to park the domains to generate some passive income or to develop the domains into content-rich web sites. I ordered a copy of this book and devoured it over the next three days. The book answered questions I didn't even know I had, and the author, a former Wall Street Journal staff reporter, provided all the research and 'behind-the-scenes' history and stories about the names, and the players.

Yes, I did experience a little (a lot) envy, and regret, that when this domain-name-buying-binge was taking place in 2002 that I didn't investigate the stories I was hearing at the time. If I remember correctly I was intimidated by the then-high $35 fee for each domain name. That has since changed. I now buy when an idea hits me, and I've changed the way I buy too. Like Schilling, I buy domain names that someone besides me might be interested in. I am buying more generic domain names and letting others expire. Applying what I learned about how the 'big guys' buy I did recently purchase and launch www.cutpeonies.com just to test what I learned. It started to generate traffic and a small amount of revenue almost immediately.

Yes, I think there is still plenty of opportunity to make money buying and selling domain names in the domain industry. Maybe not to the magnitude of what Frank Schilling and a few others have built, but there is still room to build a strong and profitable domain name portfolio - otherwise I'd be keeping information about this new book very quiet!

Cheryl C. Cigan
www.known.com

Click Here to Order The Domain Game



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It Started With a Death Threat
and Ended With a Letter from John Reese about V.R.E.

A note from Phil Craig reads:
As I was heading home from the office I received the call that would change my life forever.

It was Thursday the 16th of June, 2001, a beautiful day outside, and I had the top down... looking forward to the ride home.

These next few minutes... they will be burned into my mind for the rest of my life. Just as I was about to pull onto highway 404, my cell phone rang.

"Phil", he said. "Yes, this is Phil, who's this?" "I'm the guy that's going to make your wife a widow Phil. You're a dead man."... click.

Freaked out, I tried calling the number back, but I just got a busy signal. My mind was racing a thousand miles a minute and I had to pull over to collect myself.

Whoever just called me had threatened my life.

Needless to say, Phil took the advice of a friend in the law enforcement field and bought a gun and "got out of town" for three years.

When he returned to California he was faced with having to find a job and he began the process of rebuilding his life "state-side."

He was just about to give up in his quest for finding some way to make money on the internet when he received an email from Internet Marketing expert John Reese explaining the concept of V.R.E., or Virtual Real Estate. In the world of Internet Marketing, according to John, the way to increase traffic from the search engines is to own more of the internet - to have more sites and web pages on the internet.

One of the major platforms of John Reese's internet marketing programs is Traffic = Money.

One Thing Phil Learned is That
The Domain Industry is a Billion Dollar Industry.

More of Phil's story...

So, as you can imagine, once I stumbled into this secretive industry I became like a kid in a candy store, researching and buying domains in blocks of 10 or 20 at a time. And I was monetizing them with Google AdSense and then selling them for hefty profits.

I couldn't get enough. In just 6 months I had become an expert at monetizing my VRE and was making $5000 per month, every month, and I was only spending a couple hours a day to do it.

But it was the thrill of the hunt, the thrill of watching my VRE empire grow daily, and the thrill that I was going to turn this into a million dollar enterprise. To say that I was excited is a massive understatement.
I knew there was so much to this VRE... with millions of people flocking to the Internet, just like in real world Real Estate, "property values" would continue to rise.

In ways that would allow me to quickly turn tiny investments into profits like this one...

Click Here to Read More of Phil Craig's story and what he did in the Domain Industry with what he learned from John Reese about V.R.E.







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