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eMarketer

eMarketer helps companies understand the Internet by publishing Internet market research, statistics and objective analysis on Internet marketing, Internet advertising, online trends and online demographics.

Web Site Address: www.emarketer.com


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Borell Associates

Borrell Associates is a media research, consulting and project firm specializing in local Internet advertising. Borrell tracks online advertising in classifieds - real estate, automotive and recruitment. Borrell's WebAudit tracks local Internet advertising dollars in any U.S. market. Borrell Associates' issues reports on Internet advertising and strategies.

Web Site Address: www.borrellassociates.com


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Searching The Web For News Video

Recent data from comScore Video Metrix shows that consumers viewed 11.5 billion online videos in March of 2008, a whopping 64% gain versus March of 2007. This means that 73.7% of the US Internet population is now watching video online. While videos of pandas sneezing on YouTube make up millions of these monthly video views, consumers are also increasingly turning to the Internet to watch news video. But how are consumers finding the wealth of news video content available on the Web? And are search engines playing a major role? DoubleClick Performics, in partnership with ROI Research, recently conducted the Searching for Video News Study to gain some insight into how consumers are using search to find news, as well as if they're getting what they're looking for.

Web Site Address: www.http://searchengineland.com/080529-065827.php


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