Warren Buffett Business and Investing Philosophy
“Be fearful when others are greedy, and be greedy when others are fearful.” — Warren Buffett
Entries Tagged as 'Advertising'
John Carlton - The Most Ripped-Off Copywriter Continues to Make Me Laugh
Just read this on Twitter from John to Mike Dillard -
It must be true because John said it……….
“If you’re writing a novel, stick with sex and death. If it’s a biz book, go for sex, death and making money.”
If you want to know more about John Carlton his website at www.johncarlton.com is a good place to start.
The impact of trademark infringement in search advertising
Click Forensics Launches Trademark Abuse Reporting
Click Forensics has introduced a new feature for its advertisers, which allows them to identify, and track organizations that unlawfully use trademarked names for search marketing campaigns.
The new feature produces updated reports on possible trademark abusers who use well-know brand names to generate Pay Per Click (PPC) traffic. Companies can use the new feature to take action to protect intellectual property and their own search marketing investments.
Trademark infringement in PPC is a growing problem on content networks and major search engines such as Google, Yahoo! And MSN. Perpetrators regularly register domains containing well-known brand names and then display ads on them to generate traffic and PPC ad revenue. Internet users often see the results when mistyping a Web site URL and then find themselves on a different Web site with lots of ads and pop-ups.
The Trademark Use report works by flagging registered domains using trademarked names. Similar to a spam filter, Click Forensics for Advertisers generates regular updates on new sites committing click fraud, trademark infringement or those sending bad traffic to clients and members.
“The impact of trademark infringement in search advertising goes beyond consumer annoyance,” said Paul Pellman, CEO of Click Forensics.
“It’s affecting the advertising budgets of major brands as they’re forced to spend more money to get the high-quality search traffic that is rightly theirs. We’re helping to change that by giving brands a tool they can use to fight back.”
The original source for this post came from an article Mike Sachoff of Web Pro News wrote on 10/9/2008.
Commission Blueprint - $109,151 In 30 Days? 1 Campaign, 1 Clickbank Product And How You Can Do It Too!
I Like Money. Do you?
Learn How To Make Money Online - Easy Now For A Limited Time 97 Dollars!
Become An Super Affiliate
Want an $109,151.19 Monthly Salary? Commission Blue print- 60 Days NoRisk
The information above is how others are selling Commission Blueprint.
The information below leads to how the sellers of Commission Blueprint are selling their product:
(I like how they let you know right up front “No Experience Required”!)
$6,513 in 24 Hours…
$109,151 in 30 Days…
$153,426 in 6 Weeks…
The results are indisputable…the proof is endless…
…and if you’ve ever wondered why most affiliates struggle even to produce a single cent whilst others effortlessly rake in millions of dollars, seemingly with their hands tied behind their back, then pay very close attention…
In just 30 seconds time, the “combination” will finally click, everything will fall into place… and after weeks, months or even years of frustration, you’ll break away from all the lies and ‘BS’ by copying the exact ‘Google formula’ that repeatedly pulls in as much as $100,000 per month promoting cheap little Clickbank products!
These two “under the radar” online pioneers will expose the absolute truth about their ‘near illegal’ techniques that create crazy affiliate paydays that run 100% on autopilot… even when they’re relaxing on a 60ft yacht in the Bahamas!
—————————————————————————————-
From Steven Clayton & Tim Godfrey
September 14, 2008
Wilmington, North Carolina
Hey, Steve and Tim here…
Look, before you read this letter, we’ve gotta’ warn you upfront…
We are NOT famous internet marketers, we do everything to avoid “networking” seminars and we don’t sponge off other people to gain credibility and cash.
We don’t need it. We don’t want it… and frankly we’re planning on keeping it that way.
If you’d prefer to go off and listen to your ‘favorite’ guru harp on about their latest “discovery” then honestly, that’s cool with us. Read no further and go check your inbox.
However, if you stick around for just a few moments longer, we’ll let you in on a strictly “closed door” secret that’ll change the way you think about affiliate marketing forever…
…and it’s only just been approved for public release.
The truth is, you will have never have seen anything like this and even though there’s nothing particularly unethical about it…
…When We Reveal How Much Money It Makes, You Probably Won’t Believe Us!
See, we’re just two normal people, much like you. We spent years exploring the deepest confines of the internet desperately trying to find a way to ‘make it’ online.
Like everyone else, we were promised the same. The cars, the lifestyle, the vacations… and we dropped tens of thousands of dollars on crappy informational products in the hope of achieving the dream…
We jumped on every internet marketing system from Ebay to MLM, but were crushed repeatedly, subjected to brutal frustration… and began to think there was no-way out…
But then, an astonishing freak discovery upturned a shocking loophole in “the system” that literally changed our fortunes overnight.
We won’t bore you with the whole “how this happened” story because you’d still be here at Christmas… but what you will want to know is this:
After spending weeks analyzing the information we uncovered, then breaking it down into manageable steps, we perfected a formula so powerful it could successfully and repeatedly manipulate Clickbank and Google to squeeze out almost unfathomable cash.
The end result?
Very Simply… Within a few short months we were quickly and easily able to amass a million dollar fortune… sitting at the kitchen table!
Now we know what you’re thinking… “it’s the same old story”… the one you’ve probably heard a gazillion times before…
So have we… so has everyone…
…and the chances are that you’ve bought products making similar claims yet you still haven’t made a dime.
You see, we need to make something ABSOLUTELY clear. What we’re going to show you actually works.
This is simple to understand, virtually fail-proof and even the greenest of newbie’s couldn’t screw it up!
Even if we were all standing in the same room right now, we could still look you straight in the face and confidently repeat our claims for 3 specific reasons:
We’ve got the results to prove it.
We’ve developed a unique step-by-step system that allows YOU to copy it and accomplish similar results.
To read the rest of the Commission Blueprint Sales Letter Click Here
Online Christmas Shopping - Tips for Holiday Internet Marketing
I just read a post by Jason Lee Miller full of some great tips for holiday marketing. I’m still enjoying the sand gathering on my sandals and he wants me to start thinking about Christmas on the Internet?
Jason wrote, “‘Tis the season already, so get moving.”
Yea, yea, yea, I hear you. I’ll get moving, from one comfortable chair on the deck to another. I read it, so does that mean somewhere in my psyche I’m ninety-percent of the way there (isn’t that the psychological reason why diet books and books on getting organized sell so well?) Well, actually, I did get some instant flashes of some fun things to do with some of my favorite Suttons Bay merchants and some of their products. But Jason, come on, I’m listening to the crickets chirping right now, and you want me to think about landing pages and link building?
Well, come to think of it, he’s right about the time needed to get the pages written, and getting the pages online so they can start to rank. Hmm, and the link building thing, Jason’s got a really good point there too. If I want the other merchants to link to these landing pages I’d better get them built and populated with products so the pages will start to rank because of all those inbound links. Sure, building Christmas shopping pages in August will be easy to implement. Ho-ho-ho!
I guess at this point it is just a matter of deciding on which products, the layout, and the keywords for all that great content. Again, Jason made a great point about how important the content actually is during the holiday shopping season. Jason wrote, “Not only will great content bolster your natural keywords, but it really helps customers make decisions and form trust.”
Adding coupons, free shipping, and an “easy to buy” shopping cart system will also help to increase sales. Another great idea is to ask your customers to tell their friends about their great shopping experience on your site with an easy online form. Oh yea, that’s what that word-of-mouth form of marketing is all about. Not quite viral, but definitely Web 2.0. Isn’t it?
And finally, location. Both online and in your hometown. Very important. Jason stressed the importance of location in this paragraph:
Location, location, location. If you have a physical presence, take advantage of online mapping and other local services. It may be hard to stand out in that big sea of online commerce, but it’s easy to stand out in your hometown. Make sure you target location-specific angles to help people just around the corner find you.
Yes, it is easy to stand out in your hometown. Known Books, the bookstore in Suttons Bay, Michigan certainly does - and has since 1996. Except now we’re down by the water, on the shores of Suttons Bay. That’s why I’ve still got sand gathering on my sandals! And we’re easy to find online as well in that big sea of online Suttons Bay commerce!
To read the entire article written by Jason Lee Miller about getting ready for the Christmas shopping season, and why it really is so important to start now, even with the crickets still chirping, please click on this link which will take you to his article on Christmas Holiday Marketing.
Cheryl C. Cigan
known.com
SEO and Internet Marketing: It’s All About the Words
LaTimes.com Credits SEO As Traffic Winner
By Jason Lee Miller - Thu, 08/07/2008 - 1:07pm.
And takes one more evolutionary step. . .
Tech-pundits have droned on for years that print is dead. It sure started to seem that way this year, with report after report of lost newspaper revenue and subscribers. Cooler heads all along have countered the impending doom theory with the idea that nothing worth anything dies—it only evolves. The LA Times puts itself up an example of the latter idea.
In January, my “How Bloggers Will Save Journalism” piece got some attention, and was part of a series of columns pumped out over time advocating the evolve-or-die mantra. Print will die if print publications rely only on the print side of their business instead of incorporating all the new media at their disposal to boost readership, and therefore ad rates.
In July, thanks to a late push by the Los Angeles earthquake, latimes.com set a new record for pageviews: 127 million. What was the key to their success? Embracing and developing their options, for one, but also some nice search engine optimization.
In a posted memo to staff, executive editor Meredith Artley credits the traffic burst to increased SEO skill: “Latimes.com keeps getting better at SEO (search engine optimization), which means our stories are ranking higher in Google and other search engines. We are also performing better on sites like Digg.com. All that adds up to more exposure and more readership than ever before.”
In addition to posting the most-viewed articles, photos, and videos, Artley also directly credits the staff blogs as being a huge boost to said readership. Namely, Hero Complex, Geoff Boucher’s sci-fi blog led the charge.
But there was also something else new to the journalism world in the list of top ten most-viewed articles: the intrusion of the writer into a journalistic piece. In number ten, for example, an article about a study debunking the liberal media myth, James Rainey recounts his personal experience of readers accusing him of being unpatriotic and even French.
Sacre bleu, to resound the resounding cliché.
No journalism professor or editor 10-15 years ago would allow such personalization in an article. These days it seems understood and appreciated that the Fourth Estate comes down off of its high horse to meet and greet with the people.
Where are the reader comments on that article to plunge the LA Times fully into Journalism 2.0? Well, looks like they still have a little evolving to do in that respect, as do many other outlets—when journalism becomes a network of two-way streets, the evolution is complete.
An SEO tip, then, here is appropriate, since the Times is willing to lend an ear to a concept just three years ago was as esoteric as card-counting. Reader comments help build your keywords and all you have to do is prompt the reader to speak their mind. They’ll likely insult you in the process, which is how you pay for it, but often they add clarity, value, and sometimes even compliments on your work or thoughts.
The Known Source of this article: http://www.webpronews.com/topnews/2008/08/07/latimescom-credits-seo-as-traffic-winner
Internet Marketing - Have Content and Ads Ready When Internet Users Want to Learn about Your Products and Services
AlmondNet Likes Taste Of Behavioral Targeting
By David A. Utter - Fri, 08/08/2008 - 1:56pm.
Ad relevance can be better, even with boundaries
Any ad server can drop an advertisement in front of an Internet user, but AlmondNet wants that opportunity to be relevant as well as timely.
The typical Internet user spends 5 percent of their time online expressing purchase intent behavior. Mike Benedek, VP at behavioral targeting tech firm AlmondNet, also told WebProNews in a phone interview how such users spend 90 percent of their time browsing at content related to that intent.
—————–
Known Note:
I’ve been thinking about how Mike Benedek’s comments mirror what is on known.com’s main page. I spent a great deal of time on Sunday thinking about the words each strata of the internet marketing industry has found to say the same thing! And every time I read something which is well written I regret that I didn’t write it first!
Of course if I used Mike’s phrases with some of my clients I think they would look at me and nod their heads and later ask someone, “What did she say?”
Are you familiar with Hubspot? I had the pleasure recently to have a conversation with Buck Flather after I used their WebsiteGrader service. I tried to explain to him that they were the “luxury car” version of what we do. HubSpot is about “Inbound Marketing.”
On the other hand, in my world, in conversations with business owners and merchants I usually make a comment about how more and more people know more about them than they realize because internet users are doing their research on the prospect first. Then I ask them, “Are they finding you?” Because we all know they are looking.
To illustrate, this is the lead content from known.com:
It Used to Be:
Target Your Market
Let Your Market Target You Back.
Not any more.
Today, your market is looking for you first, on the internet. Forty-three percent of internet users are actively searching for product information according to the USC Annenberg School Center for the Digital Future.Are they finding your business?
Are they finding your website?Does your web presence and the information directing prospects to your website appear in the top search engine results rendered?
Are you providing enough information to prospects about your business, products and services for them to consider becoming a customer of yours? Even more important, do you know the words prospects use to find you?
I think I’m getting my point across about “expressing purchase intent behavior” and “browsing at content related to that intent.”
At least I hope I am!
Cheryl C. Cigan
www.known.com
—————–
They aren’t always being served with what might fit best for them as far as advertising goes when they do. The online ad business suffers as well; although premium ad placements generate substantial CPM rates, Benedek said plenty of ads go on display elsewhere for much less than $1/CPM.
This represents the significant challenge for ad networks, in monetizing all across their reach rather than at a handful or less of peak sites. To do better, behavioral targeting promises better relevance in ad delivery across the Internet.
Some verticals, like auto and travel, experience success now with behavioral targeting, even though Benedek classified the field as being in the first or second inning of a long ball game. The market is evolving toward a profile-based medium, he said.
When it gets there, advertisers will be able to buy faces, after a fashion, rather than spaces for ads. Given last year’s heightened awareness of behavioral targeting, we asked just how much of a face such an approach might get.
Benedex said AlmondNet, like its fellow Network Advertising Initiative members, fully complies with principles and opt-out processes aimed at keeping personally identifiable information out of the mix of details used for behavioral targeting.
In its place comes non-persistent cookies, expiring after a period of time, that help deliver the targeted ad to people across an ad network as they travel from place to place. Time sensitivity matters greatly in complementing relevance, as a more recent site visit may indicate stronger intent to buy.
To avoid the big hammer of federal regulation, AlmondNet and others will adhere to meaningful and enforceable self-regulation, like working only with partners who scrub personally identifiable info out of data used to build behavioral targeting solutions.
Gaining consumer trust will go a long way toward progress in behavioral targeting. People very much want to see content related to their interests, and advertising falls into that space.
The Known Source of this article: http://www.webpronews.com/topnews/2008/08/08/almondnet-likes-taste-of-behavioral-targeting
Internet Marketing - Email is Now the Most Popular Form of Direct Response Marketing - What Would Robert Collier Say?
Email can provide significant brand impact across each of the key branding metrics, including brand favorability. And when it comes to direct response, email is the most effective and most widely used form of direct response marketing, beating out traditional direct mail.
————–
Known Note:
You have to wonder about Robert Collier. What would he think of this new medium? Would he have excelled as an Email Marketing Authority as well?
Didn’t he begin with a simple two-cent stamp?
Cheryl C. Cigan
known.com
————–
Brandweek recently published the results of an annual marketing survey conducted by Direct Partners, New York. This news should be exciting to the number of brands that are increasingly adopting email and other forms of online advertising to their multi-channel marketing mix.
The survey of large US corporations finds that “email is used primarily by 35% of companies compared to 25% which use traditional direct mail and 21% who use package, statement stuffers or free standing inserts.” The study complements direct agency and brand case studies that detail the impact of email as both an acquisition and branding channel.
Among the findings, the study reveals:
• 68% market to their prospect database
• 82% market to their customer database
• 57% said their direct response budget will remain the same this year compared to last, while 23% reported their budget would increase by 10% or higher
• 47% said that less than 10% of their marketing budget went to direct response media
For more information on Email Marketing visit Datran Media
Internet Marketing - Dynamic Logic Shows Email Increases as Top Branding Tool
The Inbox as a Branding Tool
Research Reveals Email Increases Brand Favorability and Awareness
Marketers know that email can be a great direct response channel, encouraging consumers to take immediate action and help boost sales, but few thought of email as a powerful branding medium.
Until now.
A new study conducted by Dynamic Logic shows inbox advertising can provide significant branding benefits in addition to the acquisition strengths typically attributed to the media channel.
The study, conducted with Datran Media and eHarmony, reveals that inbox advertising made 37.7 percent of people aware of one of the tested campaigns. These people otherwise would not have been aware of it. In addition, unaided brand awareness increased 11.5 percentage points, and brand favorability increased 7.3 percentage points.
The results counter mainstream characterizations of inbox advertising as an acquisition-only vehicle. More than many other channels, inbox advertising gives companies the ability to deliver highly targeted messages to opt-in consumers. Because it significantly increases the chances of delivering the right message to the right consumer at the right time, inbox advertising can have the additional benefit of creating a more favorable impression of the company’s brand.
“Until now, marketers hypothesized that the key role of inbox advertising was an acquisitive one, and there was no formal research to verify the branding benefits,” said Jason Oates, vice president of media services for Datran Media. “This study makes it clear that inbox advertising provides significant brand impact across each of the key branding metrics, including brand favorability. This applies to both contextual ad inclusions and targeted stand-alone branded acquisition-focused email advertising.”
eHarmony’s CEO, Greg Waldorf, echoed Oates’ remarks and added, “These results show that email campaigns are not only an effective customer acquisition vehicle, but also are supporting and enhancing consumer impressions of the eHarmony brand.”
To view more specific results and to read more information about email branding visit Datran Media at http://www.datranmediabrandstudy.com.
Other sites of interest include Internet Marketing
Internet Review Sites
DOJ Files Complaint Against Internet Ad Company AdSurfDaily
DOJ Files Complaint Against Internet Ad Company
By Mike Sachoff - Wed, 08/06/2008 - 3:21pm.
Wants $53 million
The U.S. Department of Justice wants to seize the property and $53 million from the owner of a Florida- based Internet company that allegedly was involved in a massive Ponzi scheme.
A Ponzi scheme is named after Charles Ponzi, who around 100 years ago tricked thousand of New Englanders into investing their money with him. Money from new investors is used to pay off earlier investors until the scheme collapses.
The DOJ filed a civil forfeiture complaint in U.S. District Court for the District of Columbia to keep the property owned by Thomas Bowdion Jr., owner of AdSurfDaily (ASD), which operates asdcashgenerator.com, lafuentedinero.com and (goldenpandaadbuilder.com. - a reader contributes that Andy doesn’t own goldenpandaadbuilder.com - thanks )
The complaint alleges that from January 2007 to the present ASD operated a “paid auto-surf program.” Under the program ASD generated advertising revenue by automatically rotating Web sites into its investor’s browsers. To attract investors ASD said it would pay a return of between 125 percent and 150 percent on each dollar investor’s gave to the company. In return investor’s agreed to view a couple of Web sites for a couple of minutes each day.
To mask the scheme, ASD referred to its investors as “advertisers,” their payments as “ad purchases” and its payments as “rebates.”
ASD did not operate as a seller of advertising services and there was no product being sold to support the profits the company claimed it would pay its investors. The company was creating no significant wealth by selling advertising to purchasers outside of its investor members; the only wealth gained by any participant and Bowdoin was wealth lost by other participants.
The investigation is ongoing and no criminal charges have been filed at this point.
Read the entire article at http://www.webpronews.com/topnews/2008/08/06/doj-files-complaint-against-internet-ad-company
Navigation
-
Recent Posts
Blogroll
Copyright © 2007 Make it Known!.com of Suttons Bay, Michigan. © 1995 - 2007 known.com All Rights Reserved
Other Trademarks, tradenames, and product names are the property of their respective holders.
known.com™ is a trademark of Known Books. All rights reserved. 2007. Design by Anthony Baggett.